Introduction To Mass Communication
Es wurden insgesamt 131 Einträge zu 'Introduction To Mass Communication' gefunden (Stand: 12.01.2010).
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McQuail, Denis: McQuail's Mass Communication Theory: An Introduction, Thousand Oaks, California, U.S.A. Sage Pubns 2005
ISBN: 0761965475 Very Good
616pp bump to front cover. looks unused 5th edition. The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. Thoroughly up-to-date, this new edition includes: - a glossary of nearly a hundred key terms in media and communication - additional pedagogical features, such as break out boxes and end of chapter summaries - more contemporary media examples (publishers notes) Fifth Edition Paperback 4to - over 9¾" - 12" tall
[KW: MASS MEDIA PERFORMING ARTS New February 2006]
Denis McQuail: McQuail's Mass Communication Theory, ISBN: 1412903726
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new... Format: Paperback Condition: New
Robert Lawrence Heath, W. Timothy Coombs: Today's Public Relations : An Introduction, ISBN: 1412926351
Today's Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its... Format: Paperback Condition: New
Stanley J. Baran: Media Interactive Student CD-ROM to accompany Introduction to Mass Communication, ISBN: 0767427122
Format: Other Condition: New